The Double Degree in Business and Marketing is your gateway to an international career, combining comprehensive business with in-depth marketing expertise.
Fully taught in English, the Double Qualification Bachelor's in Global Business + Marketing combinestwo essential areas for today’s global market. You’ll develop expertise in:
Throughout the programme, you’ll work onreal challenges with startups, SMEs and multinational companies, gaining practical experience and preparing to apply business and marketing strategies across diverse organisations and international markets.
The Global Business and Marketing Double Bachelor uses a teaching approach that prioritizes learning via experience. The academic model is based on a strong practical component where students respond to real business challenges from a variety of companies, including startups, small to medium-sized companies and multinationals.
With this method, students gain useful skills and improve their problem-solving and analytical skills.
| COURSE UNITS | Hour | ECTS |
|---|---|---|
| Global Economics | 42 | 6 |
| Marketing Principles | 56 | 6 |
| Interpersonnal Skills | 28 | 3 |
| Research Methods | 28 | 3 |
| Financial Accounting I | 42 | 6 |
| Statistics | 42 | 6 |
| Cross Cultural Studies * | 42 | 6 |
| COURSE UNITS | Hour | ECTS |
|---|---|---|
| Data Analysis | 42 | 6 |
| Financial Accounting II | 42 | 6 |
| Business Development for Alternative Futures | 28 | 3 |
| Managing Global Teams | 28 | 3 |
| MacroEconomics | 56 | 6 |
| Business Management Principles | 42 | 6 |
| Consumer Behaviour* | 42 | 6 |
| COURSE UNITS | Hour | ECTS |
|---|---|---|
| International Entrepreneurship and Innovation | 42 | 6 |
| Digital Business Strategy | 42 | 6 |
| International Business Law | 56 | 6 |
| Customer Management | 42 | 6 |
| Project Management | 42 | 6 |
| COURSE UNITS | Hour | ECTS |
|---|---|---|
| Financial Management | 42 | 6 |
| Business Intelligence | 42 | 6 |
| Innovation and Creativity | 56 | 6 |
| Human Resources Management | 42 | 6 |
| Business Networking | 56 | 6 |
| Price and Cost Management* | 56 | 6 |
| COURSE UNITS | Hour | ECTS |
|---|---|---|
| Ethics and Social Responsibility | 42 | 6 |
| Strategic Management | 28 | 3 |
| Integrated Marketing Mix | 56 | 6 |
| Disruptive Business Models | 56 | 6 |
| Budgeting | 42 | 6 |
| Business Plan | 28 | 3 |
| COURSE UNITS | Hour | ECTS |
|---|---|---|
| Global Business Strategies | 56 | 6 |
| Cross Cultural Negotiation | 56 | 6 |
| Final Project | 126 | 18 |
| Internship | 28 | 18 |
| Marketing Strategy* | 56 | 6 |
| Marketing Research* | 42 | 6 |
| COURSE UNITS | Hour | ECTS |
|---|---|---|
| Marketing Metrics* | 28 | 3 |
| Web Analytics* | 28 | 3 |
| Sales Management and Promotion* | 42 | 6 |
| Integrated Marketing Communication* | 56 | 6 |
| Trendspotting and Future Thinking* | 42 | 6 |
| COURSE UNITS | Hour | ECTS |
|---|---|---|
| Global Marketing Strategies* | 56 | 6 |
| Services Management* | 42 | 6 |
| New Marketing and Communication Tools* | 42 | 6 |
| Distribution and Retail* | 56 | 6 |
One of the following subjects:
Or two of the following subjects:
International mobility semester
Students have the chance to live a truly global experience with our international mobility programs in top business schools in the world, such as Pace University (NYC, EUA), Dublin City University (Dublin, Ireland), SolBridge Univrsity (South Korea) and Cardiff Metropolitan University (Cardiff, UK).
A global community—25 countries represented at IPAM
Data for the 2025–2026 school year
Candidates interested in applying for IPAM can do so year-round.
The application process is limited by the existing vacancies and the suitability of the candidate's profile to the study cycle of interest.
To start the admission process, the candidate must follow these 3 steps.
The bachelor’s in Marketing is designed to meet the challenges of the disruptive and ever-changing global market environment, being the only program in Portugal taught in English.
The Bachelor's in Global Business provides a deep understanding of international business practices to prepare future business leaders for the linked global economy.
A Global Business degree is an undergraduate program that explores how businesses operate across international borders. Students learn about global markets, international trade, cross-cultural management, and global economic systems.
The program includes coursework in international marketing, finance, and global business strategy
Global Business study refers to the academic exploration of how companies manage operations, strategy, and growth in an international context. It involves examining cultural, statistical, and economic factors that influence global commerce.
Students learn how to analyze international markets, manage cross-border teams, and navigate global business challenges. Studying global business equips students with a broad perspective and practical skills essential for success in today’s interconnected world.
A Bachelor of Marketing is an undergraduate degree that focuses on the strategies and techniques used to promote products, services, and brands. This program combines elements of business, communication, and data analysis to help students understand consumer behavior and develop effective marketing campaigns.
The degree covers topics such as digital marketing, market research, branding, advertising, and sales.
Yes, a Bachelor's in Marketing can be a valuable investment, especially if you’re interested in creative problem-solving, understanding what drives consumer choices, and working in dynamic business environments.
The growing demand for marketing professionals in both traditional and digital spaces makes this degree relevant and adaptable to a wide range of industries.
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