Bachelor's

Marketing - Porto

Unlock your potential and pursue your dreams with a Global Bachelor’s in Marketing.

Porto

September 2026

Lisbon

September 2026

SummaryCareer opportunitiesSyllabusCoordinatorAdmissions

Summary

Bachelor's in Marketing, Porto

Shape your future with the Global Bachelor in Marketing at IPAM!

The Marketing Degree is designed to prepare you for the fast-paced, ever-changing global market. This program it’s a future-focused, internationally-minded with fully digital content and a strong analytical approach.

A program deeply practical, in that you’ll tackle real business challenges from startups, SMEs, and multinational companies, working alongside top marketing professionals. You’ll master how to collect and analyse data, transforming insights into smart marketing strategies, from brand and pricing to channels, promotions, and digital marketing.

Whether you want leading global campaigns or launching your own startup, the Bachelor in Marketing gives you the skills, experience, and international outlook to be whatever you want to be.

At IPAM, you’ll learn in a dynamic environment supported by experienced professors with global expertise, and have an international marketing certification. You’ll gain valuable international exposure, both inside the classroom and through study-abroad opportunities via our global partnerships — opening doors to a wide range of career possibilities worldwide.

Ready to make your mark? Join IPAM and take the first step toward a global career in marketing!

Start date: September 2026
Duration: 3 Years | 6 Semesters
Schedule: Daytime
Language: English

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Why study in the Bachelor's in Marketing?

Immersive Academic Model

The academic model is based on a strong practical component where students respond to real business challenges from a variety of companies including startups, small to medium-sized companies and multinationals.

Students will have the opportunity to work with top marketing professionals and learn how to collect and analyze data and turn the acquired knowledge into marketing insights. The students will learn how to implement a brand strategy, pricing strategies, channel strategies, promotional strategies and develop digital marketing strategies.

International Mobility Semester

The chance to live a truly global experience with our international mobility programs in top universities, such as Pace University, Rider University, Dublin City University, Coventry University, International School of Management (ISM), École pratique des hautes études commerciales, ESIC and Shanghai Polytechnic University.

Faculty with high level of International Experience

Regardless of their nationality, the Faculty combines leading academics and industry experts, with a high level of international experience. Students can work with top marketing professionals and turn the acquired knowledge into marketing insights.

Access to CIM Certification

Access to Chartered Institute of Marketing (CIM) certification. CIM is the marketing community's and the world’s leading professional marketing body, with over 30,000 members worldwide.

Employability Lab

Throughout the program, students will have the chance to work in Employability Lab, supporting them to get in contact with the labour market.

Global Oriented

Strong focus on internationalisation, giving the students a wide perspective of the professional market and employability.

Close connections with Companies

Partnerships with global brands with international recognition in work projects and through internships.

Multicultural Environment

Strong focus on internationalisation, giving theExperience a multicultural environment by interacting with people from different nationalities and backgrounds.

Leader in marketing education

IPAM, the Marketing Business School, has been leading Marketing education in Portugal for over 38 years.

Global Management Challenge

Access to Business management simulator: Global Management Challenge.

Add-ons

Access to CIM Certification

“CIM” – “The Charter Institute of Marketing”

CIM strives for business leaders and opinion formers to recognise the positive contribution professional marketing can bring to their organisations, the economy and wider society. We support, develop and represent marketers, organisations and the profession all over the world. Our ability to award Chartered Marketer status recognises a marketer’s commitment to staying current and abiding by a professional Code of Conduct. While our diverse range of training courses and world-renowned qualifications, enable modern marketers to thrive in their roles and deliver long-term success for businesses.

Acess to Harvard Business Publishing

Harvard Business Publishing

Access to Harvard Business Publishing case studies used in the class.

International Mobility Semester

Students have the chance to live a truly global experience with our international mobility programs in top international universities, such as Pace University (NYC, EUA), Rider University (New Jersey, USA), Dublin City University (Dublin, Ireland), Coventry University (London, UK), Escola Superior de Propaganda e Marketing (São Paulo, Brasil), École Pratique des Hautes Études Commerciales (Brussels, Belgium), ESIC (Madrid, Spain) and Shanghai Polytechnic University (Shanghai, China).

Companies that have already participated in this Bachelor:

Students will partner with global brands with international recognition in work projects and through internships.

Career opportunities

Marketing Management
Market Analyst and Research
Brand Consultancy
Brand Management
Pricing Analyst
Product Management
Digital Marketeer
Strategic Marketing
Creative Strategist
Sales and Promotions
Chief Marketing Officer
Marketing & International Business
Advertising
Communication
Online Performance
Digital Business
Social Media Management

Testimonials

Having almost finished the Global Marketing degree at IPAM Porto, I can proudly say that I was part of this bachelor’s first class. More than about Marketing, in this bachelor we learn how to approach the market in a broader, global sense. We are taught everything there is to know in the field, since finance to culture. Furthermore, experience of working with real brands adds humongous value to us, as students that are often not familiar with the business environment. Not to forget are the exclusive international exchange programs, that are impossible to be forgotten throughout life. This is why it is not just Marketing, it is Global Marketing.

Marta Gomes

Student

Syllabus

Study plan structure

1st SEMESTER

2nd SEMESTER

3rd SEMESTER

4th SEMESTER

5th SEMESTER

6th SEMESTER

COURSE UNITS	Hour	ECTS
Global Economics	42	6
Marketing Principals	56	6
Cross Cultural Studies	42	6
Interpersonnal Skills	28	3
Research Methods	28	3
Statistics	42	6

COURSE UNITS	Hour	ECTS
Marketing Strategy	56	6
Consumer Behaviour	42	6
Managing Global Teams	28	3
Business Development for Alternative Futures	28	3
Marketing Research	42	6
Data Analysis	42	6

COURSE UNITS	Hour	ECTS
Financial Management	42	6
Customer Management	42	6
Trendspotting and Future Thinking	42	6
Product Management	56	6
Integrated Marketing Communication	56	6

COURSE UNITS	Hour	ECTS
Digital Business Strategy	42	6
Distribution and Retail	56	6
Price and Cost Management	56	6
New Marketing and Communication Tools	42	6
Services Management	42	6

COURSE UNITS	Hour	ECTS
Integrated Marketing Mix	56	6
Marketing Metrics	28	3
Web Analitics	28	3
Sales Management and Promotion	42	6
Budgeting	42	6
Ethics and Social Responsibility	42	6

COURSE UNITS	Hour	ECTS
Global Marketing Strategies	56	6
Cross Cultural Negotiation	56	6
Final Project / Internship	56	18

Admission exams

Two of the Admission Exams:

09 Geography
17 Social Science Aplied Math
18 Portuguese
04 Economy

Coordinator

Francisco Coelho

Admissions

Candidates interested in joining IPAM can apply throughout the year.

The application process is limited by existing vacancies and the suitability of the candidate's profile to the study cycle of interest.

To start the admission process, the candidate must follow these 3 steps.

1. Information request

Schedule a clarification conversation with an Admissions Advisor

2. Documentation

Gather the documentation requested in the admissions process

3. Apply

Proceed with the formalization of the application, in person or online

Start your application

Certification and accreditation

Aprovado pela A3ES em 21/04/2017

Relatório de auto-avaliação da Licenciatura em Marketing

R/A-Cr 70/2017/AL02 de 06-05-2022

Despacho n.º 7201/2022 de 3 de Junho 2022

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The Bachelor's in Global Business provides a deep understanding of international business practices to prepare future business leaders for the linked global economy.

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FAQs

Is a Marketing Degree worth it?

Absolutely! A Marketing Degree opens doors to an exciting, ever-evolving career where creativity meets strategy. Companies around the world need skilled marketers who understand how to connect with people, analyse trends, and drive results.

With a degree in marketing, you’ll gain practical skills, real-world experience, and an international perspective that make you highly valuable in today’s global job market.

What is a Marketing Degree?

The Bachelor of Marketing teaches you how to understand customers, create powerful brand stories, and use data to make smart business decisions. You’ll learn everything from digital marketing and social media to pricing, promotion, and sales strategies — all with a strong focus on real business challenges.

At IPAM, you’ll be prepared for the global market, combining theory with hands-on projects and international experiences. It’s about turning ideas into results and preparing you for a fast-paced, creative, and rewarding career.