Global perspective
Study in English within a multicultural environment and gain the mindset to succeed in international markets.
Master Degree in Global Business - Lisbon
Crafted to align with the accelerating pace of the world and the growing interconnectedness of business on a global scale.
Lisbon
Porto
Master in Global Business - Lisbon
Summary
- Start date
- September 2026
- Duration
- 2 years
- Schedule
- Daytime
- Language
- English
- ECTS
- 120 ECTS
Take your career to the next level with the Master’s in Global Business
The Master in Global Business prepares you to lead in an interconnected world. Fully taught in English, you’ll develop skills in:
- Strategy, leadership and global business, while building the mindset to navigate international markets and diverse business environments.
Throughout the programme, international projects, case studies and simulations bring you closer to real business challenges, while a multicultural environment, workshops and mobility opportunities strengthen your practical experience, professional network and global perspective.
Why pursue a Master's Degree in Global Business?
Real-world experience
Work on projects with top companies and apply knowledge to real business challenges.
Innovation & future skills
Develop expertise in global strategy, digital transformation, and disruptive business models. Learn how to anticipate market trends and design solutions that drive innovation and sustainability.
International mobility
Expand your education beyond Lisbon with mobility opportunities at prestigious partner universities in Brazil, Denmark, France, Germany, Italy, Croatia, and South Korea. Build a network that opens doors worldwide.
International Students
A global community—17 countries represented at IPAM
Data for the 2025–2026 school year
International Students
National Students
Syllabus
1st SEMESTER
2nd SEMESTER
3rd SEMESTER
4th SEMESTER
| COURSE UNITS | Hour | ECTS |
|---|---|---|
| E-Business and Digital Marketing | 150 | 6 |
| Global Strategic Marketing | 150 | 6 |
| Applied Finance to Business | 150 | 6 |
| Ethics and Corporate Sustainability | 75 | 3 |
| Global Business Strategy | 150 | 6 |
| Leadership and Organizational Development | 75 | 3 |
| COURSE UNITS | Hour | ECTS |
|---|---|---|
| Disruptive Business Models | 150 | 6 |
| Innovation and Strategic Alliances | 75 | 3 |
| Global Management Challenge Seminar | 150 | 6 |
| Business Sales and Automation | 150 | 6 |
| Trends and Future Consumption | 150 | 6 |
| Business Management Simulator | 75 | 3 |
| cOURSE uNITS | Hour | ECTS |
|---|---|---|
| Research Methods | 150 | 6 |
| Data Analysis | 300 | 12 |
| Dissertation/ Project/ Internship Report | 300 | 12 |
| COURSE UNITS | Hour | ECTS |
|---|---|---|
| Dissertation/ Project/ Internship Report | 150 | 30 |
Equipment and resources
• International databases: B-on, EBSCO, Euromonitor
• Software: Office 365, SPSS
International mobility
While participation in international mobility is optional, the programme offers significant opportunities to enrich your academic journey and global perspective:
Erasmus+ Opportunity
In your second year, ideally during the 3rd semester, you have the option to study abroad through the Erasmus+ programme, gaining cultural, social and academic experience in Europe.
International Week
Held in the second semester, this event is a vibrant showcase of IPAM’s international dimension—an ideal moment for networking, discovering mobility options, and engaging in cross-cultural initiatives.
Access to Partner Institutions
Enjoy preferential access to training and activities at leading international partner universities:
- University of Southern Denmark (Odense, Denmark)
- INSEEC School of Communication (Paris, France)
- International School of Management Germany (Dortmund, Frankfurt, Munich, Hamburg, Berlin)
- Escola Superior de Propaganda e Marketing (São Paulo, Brazil)
- LUMSA University (Rome, Italy)
- SolBridge International School of Business (Daejeon, South Korea)
Global Perspective, Local Base
Whether you choose to go abroad or stay in Lisbon, the Master's programme ensures a global outlook through both structured mobility and a rich international curriculum
Career opportunities
This Master aims at developing students’ competencies to become business managers with a global mindset. Students will be able to understand how to shape the future, how to solve complex problems, how to be able to think and work strategically, and how to become emotionally intelligent and socially responsible managers.
Also, students will acquire the knowledge and skills to work in multinational corporations, or SMEs operating globally, in positions involving international business consultant, business development manager, global marketing strategist, brand management, among others.
Potential careers include:
- International Business Consultant
- Transformation and Innovation Manager
- Business Development Manager
- International Marketing Manager
- Global Marketing Strategist
- Global Business Analyst
- Market Research Analyst
- Digital Marketing Strategist
- Brand Manager
Director
Rodrigo Ribeiro Coimbra
Diretor da Licenciatura em Global Business e Dupla em Global Business e Marketing - Lisboa
Dr. Rodrigo Ribeiro Coimbra (this course’s Coordinator) holds a Ph.D. from the University of Porto, a master’s degree in Marketing, an Executive MBA in Business Management, and a Specialization in Globalization, Media, and Citizenship. He is a Professor at IPAM Lisbon Portugal, and a Visiting Professor at Solbridge International School of Business (AACSB) and Nova School of Business and Economics (Postdoc). He was an Assistant Professor at Solbridge and Endicott College and Senior Regional Manager at Woosong University, South Korea.
Admissions
Candidates interested in joining IPAM can apply throughout the year.
The application process is limited by existing vacancies and the suitability of the candidate's profile to the study cycle of interest.
To start the admission process, the candidate must follow these 3 steps:
1. Information request
Schedule a clarification conversation with an Admissions Advisor
2. Documentation
Gather the documentation requested in the admissions process
3. Apply
Proceed with the formalization of the application, in person or online
Certification and accreditation
Related programs
Unique and innovative program, specially designed to empower you to lead the needs and trends of the global marketplace.
FAQs
Global business is how companies operate across borders—selling, sourcing, and collaborating worldwide. It blends strategy, economics, supply chains, finance, marketing, law, and culture to create value in international markets and the digital economy.
It powers innovation, expands consumer choice, creates jobs, and spreads technology. It also tackles big issues—sustainable sourcing, data privacy, fair trade, and inclusive growth—making it central to a resilient mercado de trabalho and society.
- Data literacy (Excel/Sheets, SQL basics, dashboards).
- Cross-cultural communication & teamwork.
- Problem-solving with a strategic mindset.
- Financial basics (unit economics, FX, pricing).
- Supply chain and operations awareness.
- Business English; an extra language is a plus.
- These build your qualificação profissional and accelerate desenvolvimento de carreira.
English is usually the working language. A second language (Spanish, French, German, Mandarin, Arabic, Portuguese) boosts roles in sales, sourcing, client success, and market research. Cultural intelligence matters as much as fluency.
AI automates routine tasks (summaries, first-draft analyses) and augments decisions (forecasting, pricing, risk flags). New roles emerge in AI governance, data quality, and prompt-driven analysis. Knowing how to use tools—ChatGPT, spreadsheets, BI—has become part of qualificação profissional.
Not strictly—but you should grasp basics: revenue, margin, FX impact, working capital, landed cost. With this toolkit, you can talk to finance, justify decisions, and grow faster within educação superior pathways and on-the-job learning.
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